For agents
Build a business that runs on systems, not stress.
I co-founded The North Shore & More Team and now work with HomeBase at eXp Realty. Most of what I've built, I built by trial and error: the database, the follow-up, the content, the way I analyze a deal. If you're an agent who wants those systems, a sounding board, or a different place to hang your license, let's talk.
What I teach
The parts of the business nobody hands you.
A database that doesn't leak
Every contact in one CRM, a daily follow-up block you protect, and a simple way to know who to call today. Relationships first, notes second, tools third.
Content that compounds
Record one long-form conversation about your market, then turn it into short videos and articles. It's how this site's articles get written, and how people who've never met you start to trust you.
Analysis clients can see
A first-time buyer, a seller, a landlord, and an investor need four different analyses of the same house. I'll show you how I build each one, and how to put the numbers on the table.
From solo to team
When to bring on a partner, how to split the work between the rainmaker and the operations side, and how to avoid building a job you can't leave.
The agent as investor
You sell houses. Do you own any? How to underwrite your own first two- or three-family, and build wealth beyond commissions.
A plan you can calculate
Reverse-engineer your year: your break-even, the volume that covers it, and the daily activity that gets you there. No guessing.
Ways to work together
Pick the level that fits. None of them require a commitment.
A conversation
Coffee or a call. Bring the part of your business that's stuck: lead flow, follow-up, pricing, a tough client, or whether you're at the right brokerage.
Masterminds & workshops
I run small, practical sessions for local agents: screen-share walkthroughs of the systems I actually use, not motivational speeches. Ask me when the next one is.
Mentorship
For newer agents: working through real deals together, from the first buyer consultation to the closing table.
Joining eXp through HomeBase
If you're curious about a cloud-based brokerage, I'll walk you through how eXp and HomeBase work, what changes for you day to day, and what doesn't. I'll give you eXp's own documents on compensation, rather than my version of them.
Joining the team
If you'd rather build inside a team than alone, we'll talk honestly about what that looks like, what you'd get, and what would be expected of you.
Connect
Tell me where you are, and where you want to be.
Licensed for a month or for twenty years, solo or on a team, happy where you are or not: all fine. The first conversation is about your business, not mine.
Reach out
This form opens your own email app with the details filled in, addressed to xavier.cole@exprealty.com. Nothing is sent until you press send.
Questions agents ask
Do I have to join eXp to learn from you?
No. Masterminds, conversations, and a lot of what's on this site are open to any agent at any brokerage.
What is HomeBase?
HomeBase is the group I work with inside eXp Realty. My license is held by eXp Realty, LLC.
How does eXp's compensation and revenue share work?
eXp has its own commission, revenue share, and equity programs, and it publishes official materials and income disclosures about them. I'll share the current versions and walk through them with you. I won't give you income projections, and you shouldn't trust anyone who does.
I'm not licensed yet. Can we still talk?
Yes. I'm happy to talk through getting licensed in Massachusetts and what the first year realistically looks like.
Where are you based?
Salem and the North Shore, working across Greater Boston, the Merrimack Valley, and Central Massachusetts. Coffee on the North Shore is easy; video works for everywhere else.